rivalry among Existing competitors

Kids Vitabites Are you a parent that has struggles with giving vitamins and minerals to your children? If so, then this product is for you. Kids VitaBites Is a concept that combines children’s supplements and the fun taste of cookies. Our mission with this...

marketing question

You are a marketing consultant hired by a fashion brand that primarily targets Generation Z consumers (individuals born between the mid-1990s and early 2010s). The brand has been experiencing a decline in sales recently and wants to revamp its marketing strategy to...

b2b marketing

CH. 1 Business Marketing Communications: Advertising and Sales Promotion. Chapter 2. Business Marketing Communications: Managing the Personal Selling Function. Initial Postings: Read above both chapter and reflect and then post what you thought was the most important...

Marketing Terms

Define the following terms Product life cycle Knockoff brands Trademark Total product offer Business-2-business Niche marketing Primary data Brand awareness EDLP Trademark Bundling Promotion Promotion mix Advertising Product placement Wholesaler Service utility...